Blog
Blog: B2B link building tactics
Nine longer notes on individual tactics from the catalogue — how each one actually runs, what it costs in effort rather than money, and the conditions under which each stops working. Written for B2B generally, not only for software.
R.01
B2B link building tactics that still work in 2026
Twelve tactics ranked by yield per unit of effort, with the two that have stopped working entirely and the three that are available to almost every company and almost never used.
Tactics · 13 min
R.02
What is HARO link building, and does it still work?
Expert quote sourcing after the platform shakeup: where the requests live now, what a response that gets used looks like, and why the binding constraint is four hours rather than budget.
Digital PR · 11 min
R.03
What is broken link building, and is it worth the effort?
The full procedure, the realistic conversion rate nobody publishes, and the two variants that work considerably better than the version described in most guides.
Tactics · 12 min
R.04
Integration and partner directories: the links nobody claims
Twenty to fifty referring domains sitting unclaimed at most B2B companies, at under $50 each in staff time. How to find them, the email that works, and why almost nobody sends it.
Tactics · 10 min
R.05
Podcast appearances as a link channel
Show-notes links are the smaller half of the return. How to pitch, what makes a guest get invited back, and why this is the fastest route to the relationships that make everything else work.
Tactics · 11 min
R.06
How to run survey research that actually earns links
Sample size, panel qualification, question design and the methodology section nobody writes. Where survey-based studies fail, and the three questions that determine whether yours will be citable.
Digital PR · 13 min
R.07
B2B versus B2C link building: what actually differs
Audience concentration changes the arithmetic entirely. Six structural differences, and why tactics that scale in consumer categories degrade fastest in business ones.
Fundamentals · 11 min
R.08
Glossary pages as link assets
Unglamorous, slow, cheap, and newly relevant now that answer engines lean on definitional sources. How to build one that earns citations rather than one that sits there.
Assets · 10 min
R.09
Contributing to trade publications, properly
How to find the titles your buying committee actually reads, what a pitch to a trade editor should contain, and why these placements survive editorial pruning at far higher rates than anything else.
Tactics · 12 min
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